Problem
AI‑generated songs and fake artists are flooding the music industry. Fans can't tell who's real. Emerging musicians drown in the noise and feel an urgent need to be distinguished. Talent bookers (promoters/festivals) face application overload and waste hours screening artists with no reliable proof of live performance ability. Fake or weak openers will disappoint the audience, hurt headliner perception, drive early exits that hurt food & beer revenue, and put the event's reputation at risk. A few disappointing nights is enough to damage word-of-mouth, online reviews, and future advance sales.
When VR concerts become more common, a reliable proof of authenticity will be critical. Because it will be impossible to tell if the the new artist is real, or if it's a realistic AI agent, performing and interacting with the audience.
Solution
Genutune offers a remote, fool-proof certification that proves musicians' ability to deliver authentic live performances. If there's a decent match between their live performance and original release, the artist earns a two‑year "Authentic Live" badge that appears beside their name on ticketing platforms and event pages. Clicking on the badge links to their profile on Genutune with transparent certification evidence. This gives fans instant trust and lifts ticket sales.
We also offer a Talent Booking SaaS that lets talent buyers filter our certified artists by location, genre, price, availability, etc. and book them directly. This shortens screening cycles, improves opening act quality, and reduces booking risk.
Validation & Demand
Moat
- Proprietary dataset of certified musicians' booking info: city, travel range, fee, availability calendar, stage needs, etc.
- Remote, anti-cheat certification pipeline (to be patented)
- Incentive mechanisms that make cheating attempts costly
- Signed, revocable badge (time-bound; can't be faked once integrated)
- Network effects: more artists certified → more platforms adopt badge → more valuable signal → more artists certify
Business Model
Artist Certification
$899 per 2 years | Fast-Track $1,299 | 1 free re-take
Badge Subscription
$20–$65 / mo for API display on websites & socials
Ticketing Affiliate
5–10% per ticket sold for shows displaying our badge
Talent Booking SaaS
$99–$499 / mo per seat
Co-marketing
Paid rights for promoters/festivals to use Authentic Live logo
Logo Licensing
Rights for ads, posters, trailers, and event artwork
Market & Scale
Certification
~50k cert-eligible acts; 2-year validity at $899 → ~25k certs/year × $899 ≈ $22.5M/yr
Talent Booking SaaS
15k–25k seats across promoters/venues using platform ticketing; blended ARPU $150–$250/mo → $27M–$75M ARR
Ticketing Affiliate
75k–150k badged events/yr × 250–400 tickets/event × $35–$50 avg ticket × 5–10% → $33M–$300M/yr
Badge Subscriptions
Steady-state active certified base ~50k; paid attach 50–70%; blended ARPU $16–$22/mo → $4.8M–$9.2M/yr
Co-marketing (brands + platforms)
500–1,500 paid campaigns/yr × $20k–$50k → $10M–$75M/yr
Logo Licensing
30k–60k events/yr license at $199–$499 + 500–1,000 annual/festival packs at $5k–$15k → $8.5M–$45M/yr
4-Year Revenue Snapshot
| Year 1 | Year 2 | Year 3 | Year 4 | |
|---|---|---|---|---|
| Badge adoption | 5% | 12% | 25% | 40% |
| Certifications | $0.6M | $3.0M | $9.8M | $21.2M |
| Ticketing affiliate | $0.2M | $2.0M | $12.0M | $28.0M |
| Talent Booking SaaS | $0.0M | $1.5M | $5.0M | $12.0M |
| Co-marketing | $0.0M | $1.2M | $6.0M | $12.0M |
| API / Listings | $0.0M | $1.0M | $3.0M | $5.0M |
| Logo Licensing | $0.0M | $0.9M | $5.0M | $8.0M |
| Badge Subscriptions | $0.1M | $0.8M | $3.5M | $5.0M |
| Total Revenue | $0.9M | $10.4M | $44.3M | $91.2M |
Team
Kayhan Tavassoli — CEO
Systems engineer & musician
Dmytro Borysov — CTO
Senior full-stack developer
Neda Sepasian, PhD — Architect
AI & product (part-time)